Bernadette Fitzpatrick is a global marketing and creative leader with more than two decades of experience building, scaling, and transforming brands across beauty, fashion, and lifestyle.

During her tenures with LVMH’s Sephora, she helped shape one of retail’s first 360° content-driven marketing models—fueling growth from $120M to $2B—and led the marketing transformation that made Benefit Cosmetic’s the #1 prestige makeup brand in the U.S. She has since guided both emerging and established brands through moments of reinvention, expansion, and breakthrough creative success.

As founder of her consulting practice, Bernadette leads a collective of best-in-class creative, marketing, and digital professionals who collaborate seamlessly with client teams. Together, they combine strategic clarity with creative precision to help brands sharpen purpose, amplify storytelling, and unlock sustainable growth.

Bernadette is based between New York and San Francisco and partners with brands and leadership teams worldwide.