I am a hybrid creative and strategist with a proven track record of building, scaling, and revitalizing brands for the modern consumer. With deep expertise across luxury and masstige beauty, fashion, and retail, including 
a decade with LVMH, I fuse bold storytelling with commercial strategy to drive meaningful business results. As a fractional marketing partner, 
I provide strategic brand leadership and executional support when teams need high-impact, senior-level guidance. From concept to counter, I’ve turned around brand performance, launched breakthrough campaigns, 
and built powerful retail partnerships. I lead with 360º creative thinking 
and digital-first storytelling, and have helped shape some of the 
most iconic and culturally resonant brands in beauty today.

I am based in San Francisco and New York.