Defined and led Sephora’s brand identity and expression in the US by building and maintaining an omni-channel look, feel and voice for the brand, the tenets of which are true today.

Spearheaded the brand’s 360/omni-channel content marketing strategy.

Pioneered SEPHORA’s digital footprint as one of the first retailers to utilize digital content marketing to push beyond traditional limits and challenge the way consumers interact with brands.