An accomplished Marketing | Creative | Brand Strategy | Consumer Engagement executive and fully integrated, cross-channel visionary, with a proven track record of developing and evolving the brand DNA, expression and increasing engagement for global fashion and beauty brands.
A forward-thinker motivated by aesthetic as much as analytics, I possess that rare 'left brain- right brain' balance’, focused on achieving data-driven results, but also on building and maintaining brand relevance and desirability.
With many years of working with fashion and beauty brands across all channels I have a developed a passion for storytelling, innovation and inspiration. I have intently varied the brands I've chosen to work with from larger established brands to smaller entrepreneurial brands to gain invaluable insight and experience in this new age of marketing.
Most notably, prior to my consultancy I was the Head of Creative Marketing (strategy through execution) at SEPHORA for 9 years during the company's greatest growth period. During this time my team and I defined the brand identity and expression for every interaction of the customer’s brand journey.
We pioneered the brand‘s digital footprint as SEPHORA became one of the first retailers to utilize content marketing to push beyond traditional limits and challenge the way consumers engage with brands.
Never satisfied with the existing nor the expected, I am constantly discovering subcultures, chasing the zeitgeist, consistently challenging the norm, envisioning the new and next.